License per video
How it works · September 28, 2026
Every video we deliver comes with a written license note. The idea is simple: you can publish without wondering whether you have permission, and you know exactly what not to do with it.
What the note says
- Commercial use: whether the video can be used to sell, verified against the terms of use of the tool that produced it, with the date of that verification.
- Media: where you can publish it (social media, website, print, paid ads…).
- Territory and duration, when they apply.
- Voices and faces: whether they are synthetic or belong to a real person with consent, and which one.
- Third-party brands and music: whether they appear and with what permission or license.
- What's not allowed: the uses that are off limits. It's the most important part of the note.
Consent for real voices and faces
If you want a video to use your voice, your face or those of someone on your team, we ask for the express written consent of that person — not the business owner's on their behalf — before producing. Without that document, we use synthetic voices and faces.
What we never do, even if asked
- Imitate the voice, face or identity of a real person without their consent.
- Create testimonials or reviews from people who don't exist and present them as real.
- Make videos that pose as news, official documents or communications from another organization.
- Use other companies' brands to suggest a relationship that doesn't exist.
- Aim a video at an identifiable private individual.
Claims about your business
If a video says "the best in town", a price, a promotion or a result, that claim belongs to your business and you back it. We produce the message, but we don't certify it: that's why the brief asks you what it "absolutely must say".
About copyright in generated content
A large part of what we produce is made with artificial intelligence models. Copyright protection for that kind of content is still not fully settled, and it may not apply the same way it does to a work made by hand. That's why we don't promise you a transfer of rights that may not exist: we give you, in writing, the commercial use terms that do apply to each video, and what you can and can't do with it.